Key Advantages of Businesses in Multilingual Markets

This day and age has seen the rise of a new type of small business, the micro-multinational. The internet and globalization have opened up a lot of possibilities for local businesses to expand their reach to cover a larger geographical area. Going global is no longer the sole purview of the “big boys.” There is an issue, however, facing all companies eyeing the global stage – the language barrier.

The role of language in extending geographical reach

Just outside the borders of the U.S.,  unaspintadas   for example, you encounter two other major languages, French (in Canada) and Spanish (in Central and South America). Reaching geographically towards these countries is logistically very feasible. But, and it’s a big but, reaching out linguistically is another matter altogether.

You may have people who already speak French or Spanish. These people, though, will probably still be homegrown Americans with an American mindset reflecting an American “meaning” underlying their use of these languages. This difference in “meaning” that underlies usage can potentially cause damaging miscommunication that lead to damaging misunderstanding. The result, instead of opening a door, you are closing it.

On the other hand, culturally appropriate communication sends an entirely different subliminal message. voyagerenavion It says to your would-be customer that you care enough to go to the trouble. It says you care enough that you are willing to spend resources to be clearly understood. It says you want to talk to them on their terms, not just yours, in a meeting of the minds.

Breaking the language barrier is not an overnight thing

Getting your message across cannot be done “overnight” through simple, straightforward translation. It is a process, which has to be repeated with each local culture and local language or dialect you are pointing your business at.

You either hire someone who knows both your culture and the target culture from the point of view of a native, or you could get a proven third-party expert in this field, such as Multilingual Connections. The next step would be to tailor your company’s branding, message and image so it “translates” accurately into the local culture and language.  android profis  This means the words and the portrayal may appear different but the core and the intent is a mirror of yours in your language and culture.

Then comes another critical juncture, key personnel need to be trained in the quirks of the target language and the local culture using it. This knowledge should also be allowed to gradually seep in into your whole table of organization. If you have a satellite infrastructure or organization already in place in your target market, they need to mirror that process but with your culture and your language as the subject of internal education.

Language is a key differentiator

Reaching beyond America’s borders has never been more possible than it is today. However, extending your geographical reach effectively means addressing the language barrier bateolibre effectively, too. It is a major long-term investment that entails the participation of everyone in your organization, especially for key people and the rest to some extent or another as you might deem necessary. It will ultimately differentiate you from your competition. Just imagine all the other little things clear communication brings with it.

As marketers in a digital world looking to reach a global market, the fact is that a large portion of your international audience does not speak English, and many of those who do are still not looking for content in English but rather in their own native languages. Offering your content in the languages you are targeting, as part of your international marketing efforts, will translate far beyond just delivering a larger volume  betes  of international visits: It will also help develop closer, more engaging relationships with your customers and drive greater direct business results.

At MI Translations, our commitment to our customers is as unwavering as our dedication to providing accurate, precise translation services. We have been able to distinguish ourselves because of our team and the processes we employ to guide our work.

The Internet is bringing the world closer, and international corporations are doing business in all of the global times zones. If you do business in China, or with Chinese companies, understanding their culture can assist in improving both your business and social relationships. To impress your Chinese colleagues, invite them to  betsuites   celebrate these traditional Chinese holidays with you.

Dragon Boar Festival

On the fifth day of the fifth month of the Chinese lunar calendar (this year it is June 9), the Chinese celebrate the renowned poet Qu Yuan (c. 340-278 BC). Although much beloved by the people, he was banished by the local king. He committed suicide by throwing himself into the Miluo River; the villagers chased his body down the river in their (what are now called) dragon boats.

Dragon boat races have been held in China for over 2,000 years, although the Chinese government only recognized blogdimusica them as a sport in 2008. Today, thousands of people in more than 50 countries annually race their boat after their “poet.”

Children’s Day

Children’s Day is celebrated on June 1 in China and many other nations around the world. It began in Switzerland in 1925 when 54 international emissaries gathered to discuss the welfare of the world’s child population. This “World Conference for the Well-being of Children” passed the “Geneva Declaration Protecting Children,” which called on countries to protect their child populations from poverty, child labor practices and diminished educational opportunities.

Arbor Day

Although this traditional celebration blogicasa of the tree began in Nebraska (United States) in 1827, the Chinese adopted it in 1927. In 1914, a ranking administrator at Nanking University submitted the idea for a National Celebration of the Tree to the Republic of China ministers, who initially rejected it. After Dr. Sun Yat-sen died, the idea was resurrected, and the holiday was established as a tribute to him because he was such a staunch supporter of forestation projects.

In 1981, the People’s Republic of China embraced the idea and declared March 12 to be its official Arbor Day holiday. On this day, millions of Chinese and international participants plant trees on personal and public property to beautify their cities and clean their air.

Qingming Festival

Early April (this year, it is April 4) sees blogichef the celebration of this Chinese springtime rite. The holiday is connected to both the emergence of spring and to paying respect to the dead.

Thought to have originated as many as 2,500 years ago, the holiday originally commemorated the loyalty of a deceased royal subject. When that reverent day also coincided with the blooming of spring, the two celebratory elements were combined.

To celebrate the spring aspect of the festival, festival goers enjoy kite flying, outdoor activities and riding on swings. “Tomb-sweeping” is the central element of the “respectful” festival. Ancestral tombs are cleaned, and their gardens are weeded and cleared of debris. The deceased’s favorite food and paper representing money are burned as offerings, to ensure they do not lack food or money where they are.

Lantern Festival

Perhaps the most beautiful festival is the blogitecno Lantern Festival, which occurs each year on the 15th day after the first lunar month. This year it was celebrated on Feb. 22.

For more than 2,000 years, the Chinese and other Asian countries have celebrated the beauty of silk and paper lanterns. Originally used to honor Buddha, the lanterns became common after an ancient emperor decreed that all temples should be lit with lights. The Chinese have developed numerous presentations of lamps, including floating, fixed and flying lanterns. Many dances are also associated with the festival, including dragon and lion dances. During the festival, traditional Chinese imagery is highlighted on the sides of thousands of illuminated lanterns.

Doing business internationally requires an understanding of the culture of your colleagues. Your Chinese counterparts will appreciate and be honored by your knowledge of their traditional homeland festivals.

At MI Translations, our commitment to our customers is as unwavering as our dedication to providing accurate, precise translation services. We have been able to distinguish ourselves because of our team and the processes we employ to guide our work.


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