What Being a Virtual Event Specialist Taught Me

Soccer has reached the highest popularity ever since the buzzing vuvuzela faded in last July 2010. From poster boys to veterans, world-class soccer players gathered on the African soil for the first time. They performance were inspiring many people, especially the youngsters to learn some soccer tricks.

Soccer is played with the objective to score a goal.  nettnord  The formation is originally 4-4-2. One goalkeeper, four defenders, four midfielders, and two strikers. The trick is four defenders must develop their skill to set an offside trap. In the past tense, Arsenal had four solid defenders to cause the opponent striker got offside. They were Tony Adams, Martin Keown, Nigel Winterburn, and Lee Dixon.

But recently there is a progress in soccer trick, when two defenders are running on right and left wings make some overlaps and switch with the midfielders to supply the ball for the forward (striker). Overlapping needs a high skill. And the player should be a fast sprinter. This way could deliver a goal from defender himself. Roberto Carlos, Ashley Cole,  nothingbutleague  and Glenn Johnson are very good defender to perform this overlapping.

In soccer, goal could be delivered by a corner kick. Here is the trick, if you have a left handed player, put him ask executor at the left corner. In 1998 World Cup Final between the host France and Brazil, Emmanuel Petit took a perfect left corner, and Zinedine Zidane jumped at the ball and put it on the net. That was the first goal for France. The second came from the right corner-which also from Zidane-and the third goal was taken open-play by Emmanuel Petit in his solo-run. The score was 3-0 for France.

Free kick is another opportunity to create a goal. David Beckham, Luis Figo, Wesley Sneijder are perfect players for this. footyforecaster Make a goal in dead ball situations (corner, penalty, and free kicks) are easier than in open play. If your opponent control ball possession, your team still can deliver a goal from counter attack. This is frequently happened in matches between top team and underdog.

At the match when every effort failed to deliver a goal, every player should become an opportunist finding a niche to kick the ball to the net. For example is in the match between United Stated versus Algeria in 2010 World Cup, a late goal at the stoppage time from Landon Donovan that took the opportunity from Clint Dempsey who fell out to put the ball to the net.

Some coaches like to change his team formation from 4-4-2 to 3-5-2 or 4-3-2-1 or 3-4-3. Using three strikers is potentially to create more goals but it is also push the goal keeper and the defenders work very hard to keep the net clean sheet.

Soccer needs good cooperation. lottonumerot The good coach must orchestrate the most perfect players for their position. There are also some dirty tricks. Diving (pretending fall out) especially in a penalty box at some case could make the referee give you a penalty. But it is risky, because if you are a bad actor, the referee could give you yellow or even red card. Another dirty trick is to provoke the opponent player so that caused a yellow or red card.

Those soccer tricks need to be learned and practiced. And it can’t be done by solo player. The whole team must learn the best trick to create goals and to keep the goal keeper make a clean sheet performance.

Irwan is an owner of soccer tricks blog. Please visit his blog for more information or tips and tricks on soccer, etc.

The French have always enjoyed an  itamerensatamat  enviable reputation for their love of gourmet food and their pride in turning premium quality ingredients into delectable, indulgent pleasures for the palate. From fine wines to foie gras, champagne to cheese, French gastronomy is synonymous with excellence.

So to food connoisseurs it comes as no surprise that the best chocolate in the world is made in France. Visit any French city to find an astounding array of chocolateries, each offering tantalising chocolates displayed like fine jewels.

Not a sign of a mass-produced, sugar rush-inducing candy anywhere; just exquisite, handmade French chocolates created by second, third, even fourth generation chocolatiers, who practise their artisanal skills with a dedication bordering on obsession. That’s the French for you.

Britain, on the other hand, although calling itself a nation of chocolate-lovers – only started to show an interest in luxury chocolate in the mid-80s. But despite our slow start, consumer trends over  adramatichiphop  the past five years have shown that we’re undergoing something of a revolution in the way we choose to indulge our chocolate passion, and the gourmet sector is now the fastest growing within the chocolate market.

Largely driven by increased media interest in the health benefits that can be derived from regular consumption of high quality, dark chocolate, discerning British palates are now seeking to delight their tastebuds with new and exciting chocolate recipes made from pure, healthy ingredients.

In response to the growing number of Britain’s chocolate connoisseurs, Frenchman Pierre Soualah opened a Provence-inspired chocolate boutique in Birmingham in 2002. This unique approach to French chocolate has earned a reputation for its refined style and Pierre’s infinite enthusiasm to enlighten the British palate with his unique range of handmade French chocolates.

Trained as a traiteur at Fauchon in Paris and Selfridges in London, Pierre has a devotion to French gastronomy that  anciennescivilisations  would make his fellow countrymen proud. “My desire was to bring a little piece of France to the UK”, says Pierre. “I had been living here for 10 years, and couldn’t find handmade French chocolates anywhere, so I decided to make my own.”

Together with his artisan chocolatier, Pierre created a distinctive assortment of intensely-flavoured chocolates to challenge the palate of any discerning chocolate enthusiast. “We were determined to use only the finest cocoa beans and noble ingredients such as cocoa butter and pure vanilla, blended with infusions such as cassis, aniseed,  caqfr  bergamot and hops to complement our soft ganaches and pralines perfectly”, says Pierre, adding that his recipes change according to the season, with the addition of fresh tastes and delicate aromas.

With the rise in personal disposable income and increased interest in quality food products, the luxury chocolates sector is expected to continue to flourish. Indeed, it is the only sector of the confectionery market to show notable growth in recent years, resulting in a number of mass manufacturers such as Cadbury acquiring smaller brands such as Green & Black’s in order to gain a foothold on the luxury sector’s ladder.  christec  Although this may be considered a shrewd move on Cadbury’s part, it’s also a tall order, as savvy consumers know their artisans from their elbows.

Within the luxury chocolate sector its the so-called ‘super-premium’ niche – comprising the most luxurious, independent brands and specialist products – that’s attracting the most highly-sophisticated consumers, who put quality and provenance before price.

Pierre Soualah confirms that the interest in super-premium chocolate is being driven by those customers with refined tastes, adding that British demand for his luxury French chocolates has far exceeded his initial expectations. “With the opening of Eurostar, travel to France has become even easier, and many British people have eagerly embraced French gastronomy”, says Pierre. “A lot of my customers tell me how pleased they were to find handmade French chocolates in the UK because they are the finest money can buy.”

Familiar French arrogance on Pierre’s part? Perhaps. But going by recent trends, it would appear that the growing number of Brits seeking to indulge in the gastronomic experience offered by handmade French chocolate would agree with him.

Keyword Research is, without doubt, one of the most important stages in any SEO Campaign (in fact, it shouldn’t actually be classified as a stage, it’s an evolving process). Keyword Research involves researching the terms in your niche which users are likely to type into a search engine. It essentially involves researching the terms which are  danielbryanbook   most likely to drive traffic, and more importantly sales, to your website.

The first step in keyword research is to become familiarised with the Google Keyword Tool. This tool is one of the most important in your SEO arsenal – short of running test PPC campaigns, it’s singly the best tool for retrieving search volume data on the target terms in your niche.

Familiarise yourself with every aspect of the tool, including the difference between broad, exact and phrase match (90% of the time you should be using exact match when it comes to researching terms for organic search) as well as the various advanced options on offer, in particular the option to switch between different countries i.e. to retrieve search volume data for Google France, Google Germany etc.

Your second step will be to begin actually researching the terms in your niche.

The most important thing to remember about the Google Keyword Tool is to avoid actually relying on it to return the best synonyms (The Google Keyword Tool will always return one hundred terms which are related to the terms you have entered).

The tool is notoriously difficult to operate when it comes to actually retrieving the highest volume terms in any given niche, and as such a little bit of brainstorming is always necessary.

The first thing you need to do is search for inverted terms. For example, say you main target term is “Hotel London”. In this instance, you should retrieve data for both “Hotel London” and “London Hotel”. Secondly, always look for both the plural and singular variations. For example, if your target term is “Hotel London”, then also look at “Hotel London”.

Finally, consider the various conjunctions. For example, for the term “Hotel London”, you could also look at the search volume around “Hotel in London” and “Hotels in London”. You will often be amazed by the relative difference in search volume between a plural and singular term, or any of the other aforementioned variations.

For example, the term “Hotels in Manchester” accounts for local search volume total of just 1,600. However, the term “Hotels in Manchester” accounts for a local search volume total of 22,000. These are obviously terms you don’t want to miss when it comes to keyword research.

Thinking of starting a travel business? Entering the most exciting, most glamorous and by far the biggest industry on the planet? Love the sound of a home based travel business (or beach based:p)? Think you can compete with Expedia?

Bit of a bummer that last one… Expedia. There are hundreds of big brand names out there all battling it out for the travel business. Expedia alone sinks millions into advertising and brand awareness. In the UK, we’re seeking at the moment “Everyone Must Go!” billboard and newspaper adverts to capture the last minute bookers for this summer season – but already this year I must have seen at least a hundred Expedia adverts.

Does that doom the individual wanting to get into the travel industry?

No way, josé! In fact, it helps it. By Expedia (I’ll use it as a generic now-onwards) creating this big brand bravado and selling millions of dollars worth of travel each year they distance themselves from the client – people like you.

It’s a well known phenomenon that people buy from people they trust, right? So why not leverage that. But there’s one other secret from the industry that you have and Expedia doesn’t – something buyers value!

That secret is simply your travel experiences. Expedia cannot tell it’s many million clients who is the best baker in a small village in France, or the best time of day to stroll down the beaches of Anguilla or even the best thing to have off the menu in a B&B off the beaten track. Perhaps you think of that information as worthless, but that’s precisely what visitors are looking for and loving!

You can break into the travel industry and own a niche – perhaps there’s a destination (or three!) which you simply know inside out- somewhere no ‘expedia travel guide’ will be able to match your knowledge and experience. Why not market that? A niche you know and love?

Of course, there’s the big question; how?

Well marketing by word-of-mouth may well be very effective; you could market your destination to people you know – the trust and credibility factor would already be there. But this may take up a lot of time, and there is only a certain number of times that your best friend will go with you to Mauritius! (or whatever your dream destination might be)

Consider perhaps writing an destination guide or producing a DVD that illustrates your best recommendations from your pool of experience (you can use Lulu.com to get these produced when and where you need them – so you’re never carrying any excess stock!) and then sell these via Amazon Marketplace or tourist boards.

But again this limits you – so why not try the internet?

Frightening perhaps (how can you possibly steal business from the likes of Expedia?) but it is perfectly possible. Stick to your guns – your wealth of knowledge and experience about one particular niche – and then chase that dream of starting a travel business. Leave Expedia to do what it’s good at, and focus in on what you’re good at.

I’ve produced a little 3-step guide on how to build a travel website which evaluates the best way’s for you to market your travel niche.

I love travel – particularly the ‘getting there’ part. If you ever need any help figuring out how to market the ‘getting there’ part (airlines in particular – a little geeky perhaps…) then contact me via my website.

Good luck!


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